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Online store

The online store builder for brands that sell on their own domain

Every store comes with a mobile-first storefront, an admin for catalog and orders, and HTTPS on a domain you own.
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Hosting, HTTPS certificates and daily backups come with every plan.

You manage your catalog, stock and orders in the admin. They feed a mobile-first storefront, served on your own domain over HTTPS.AdminCatalog, stock and ordersStorefrontMobile-first and headlessYour domainHTTPS issued and renewed
Who it's for

Start with one store, add more later

Most shops start with one storefront. A second brand or a point of sale can come later.

  • A candle maker opening a first shop

    Add your products, connect a domain you own, and take your first card payment through your own Stripe account.

  • A brand leaving spreadsheets

    Import your products and customers by CSV. Stock counts, orders and refunds then live in your admin instead of a shared sheet.

  • A tea importer adding a gift shop

    Open a gift shop on its own domain next to your main store, without a second account. Separate websites start on Enterprise.

An online store builder with the upkeep included

  1. Sell on a mobile-first storefront

    Every store comes with a mobile-first headless storefront. Pages are served from a full-page cache, and images come from a global CDN.

  2. Take an order over the phone

    Place an order for a customer while they are on the line. Then invoice, ship and refund it from your admin.

  3. Leave the upkeep to us

    Patches and upgrades are our job. Your store is backed up every day, and you can restore it from your admin.

Features

Catalog, checkout and shipping in every store

These come with the storefront and admin on every plan.

  • Your own domain

    Connect a domain you already own. HTTPS certificates are issued and renewed for you.

  • Products and categories

    Manage products, categories and attributes. Sell simple products and products with options such as size and color, with swatches.

  • Stock by location

    Track stock by location, online and in store. On Business and Enterprise, the point of sale register reads the same stock.

  • Shipping rates

    Offer flat-rate, free and table-rate shipping, or live UPS, USPS, FedEx and DHL rates with your carrier account.

  • Tax rules

    Set tax rates and rules by region and product class.

  • Checkout and payments

    Shoppers check out on one page, as a guest or with their account. Take cards, Apple Pay and Google Pay.

  • Page design

    Build and edit storefront pages visually with the Designer. Set your colors and fonts once.

  • Customer accounts

    Customers get an account with order history, saved addresses and a wishlist.

  • Search and filters

    Shoppers search from the header and narrow results with filters. You manage the synonyms.

  • SEO settings

    Set page titles, meta descriptions and clean URLs for every product, category and page, and manage redirects.

  • Pickup in store

    Let customers buy online and collect the order from one of your store locations.

  • Staff accounts

    Invite staff with their own sign-in and role. The audit log shows who changed what.

How it works

From sign-up to your first order

  1. Step 01

    Create your store

    Sign up, pick a plan and name your store. Your storefront and admin are set up for you.

  2. Step 02

    Add your catalog

    Add products one by one or import them by CSV. Then set shipping, tax and payments.

  3. Step 03

    Connect your domain

    Point a domain you own at your store. The HTTPS certificate is issued for you, and you are open.

On the way

Coming soon to Online store

Planned, not available yet.

  • Bundles and digital products

    Your storefront will sell bundles, grouped products, downloads and virtual products.

  • Returns requested online

    Customers will request a return from their account, and you approve it in the admin.

  • Add to home screen with your name

    Shoppers who save your storefront to their phone will see your store's name and icon.

  • Storefront sitemap

    Each store will publish a sitemap.xml so search engines can find every product and page.

Resources

Guides

FAQ

Frequently asked questions

A mobile-first storefront, an admin for products, stock, orders and customers, and hosting on your own domain with HTTPS. Patches and upgrades are applied for you, and your store is backed up every day.

Yes. Connect a domain you already own and point its DNS records at your store. HTTPS certificates are issued and renewed for you, so you never upload one.

A headless storefront is a separate web app that talks to the commerce engine through an API. Yours is built mobile-first and is the default for every store. Our guide "What is headless commerce?" explains when it helps.

Yes. Switch your store to theme mode from the admin. Designer pages, and paying with store credit, points or gift cards, work only on the headless storefront.

The headless storefront sells simple products and products with options such as size and color, shown with swatches. Each product can have its own images, attributes and categories.

Add a store view per language and translate your catalog and pages. Buttons and checkout labels come in English and Traditional Chinese (Hong Kong). You can show prices in more than one currency, with a switcher in the header.

Your store is backed up every day. You can restore it to an earlier point in time from your admin, within the backup window.

Stoily is built on Magento 2, the open-source commerce engine. You get its catalog, order and pricing model without running servers or applying upgrades yourself.

Works with

Build your store on Stoily

A mobile-first storefront on your own domain, kept patched and backed up for you.

Get started
See pricing