Ecommerce platform features, by product
A tag shows the plan a feature starts on. Untagged features come with every plan.
Build your store
Online store
The storefront, catalog, orders and customers. See what's coming to Online store
Headless storefront
Mobile-first, and every store gets one
Classic theme mode
Switch to a classic Magento theme from the admin
Your own domain
HTTPS certificates issued and renewed for you
Catalog
Products, categories and attributes
Stock by location
Track stock online and in each store
Shipping rates
Flat, free, table rates, or live carrier rates
In-store pickup
Customers buy online and collect at your store
Tax rules
Rates by region and product class
Customer accounts
Order history, saved addresses and a wishlist
Custom customer fieldsFrom Professional
Add your own fields to customer accounts
Navigation menus
Header, mobile drawer and footer, built once
SEO settings
Page titles, meta descriptions, clean URLs and redirects
Orders and refunds
Invoices, shipments, refunds and phone orders
Log in as a customer
See the storefront the way a customer does
Reports
Sales, product and customer reports
Import and export
Products, customers and more by CSV
Staff accounts and audit log
Roles for each person, and who changed what
Contact page and newsletter signup
Both come with the storefront
PageBuilder
Pages you build and edit by sight.
Visual page editing
Build and edit storefront pages in PageBuilder
Appearance settings
Colors, fonts and spacing for the whole storefront
Fonts, CSS and scripts
Upload fonts and add your own snippets
Copy pages between stores
Export pages and blocks, import them elsewhere
Media library
Upload and organize your images
Payments and checkout
Checkout on your own Stripe account. See what's coming to Payments and checkout
Cards and wallets
Cards, Apple Pay and Google Pay through Stripe
One-page checkout
Guest checkout or a customer account
Offline payment methods
Bank transfer, check, money order, cash on delivery
Checkout terms
Shoppers accept your terms before they order
Sell everywhere
Marketplace
Other sellers list products in your store. See the fees
Seller applications
Sellers apply on your storefront, and you approve
Seller portal
Listings, orders, earnings and messages for each seller
Seller pages
A storefront page for each seller's products
Several sellers per product
Shoppers see who sells each item
Commission rules
Set what you earn from each seller
Moderation and disputes
Review listings, handle disputes, track seller quality
Seller statements
Each seller's sales and your commission
Listings on other marketplaces
Copy products out once, then edit them there
Point of saleBusiness and Enterprise
A register in the browser of any tablet. See what's coming to Point of sale
Register on a tablet
Sell in person at pos.yourdomain
Card readers
Stripe Terminal readers on your own Stripe account
Cash, split payments and tips
Split one sale across several payment methods
Barcode scanning
USB or Bluetooth scanner, or the tablet camera
Email and SMS receipts
Texts go through your own SMS provider
Staff PINs and limits
Manager approval for discounts, refunds and voids
Shifts and cash counts
Open and close shifts, run X and Z reports
Sales and tips dashboard
Sales and tips by day and register
Stock from the register
Count, transfer and receive purchase orders
Shared inventory
Online and in-store orders share the stock count
Customer lookup
Find or add a customer during a sale
Returns
Refund with a reason, and choose to restock
Held sales and layaway
Hold sales, take layaway payments, hand over pickups
Offline sale queue
Keep selling from the saved catalog, sync later
English and Spanish
The register runs in either language
B2B and wholesaleEnterprise
Company buyers, managed from your admin. See what's coming to B2B and wholesale
Company accounts and shared catalogs
Set company prices in the admin
Quotes and purchase orders
Manage quotes and purchase-order approval rules
Multiple stores
More websites, languages and currencies. See what's coming to Multiple stores
Multiple websitesEnterprise
Each website on its own domain
Store views
One for each language or region
Multiple currencies
A currency switcher in the storefront header
Grow sales
Marketing tools
Discounts and email that bring orders in.
Discounts and coupon codes
By cart total, product or customer group
Reminder emailsFrom Professional
Abandoned-cart and win-back emails, by customer segment
Newsletters and email templates
Mail subscribers and reword your store's emails
Email from your domain
Once your DNS records check out
Google Tag ManagerFrom Professional
Track storefront events with your container
Product reviews
Approved reviews and ratings on product pages
Gift cards
Codes you issue, redeemed at checkout. See what's coming to Gift cards
Gift cardsFrom Professional
Issue in your admin, redeemed at checkout
Gift cards at the registerBusiness and Enterprise
Issue cards and check balances in person
Loyalty and store credit
Points and credit customers spend at checkout.
Store credit
Add credit to an account, spent at checkout
Loyalty pointsFrom Professional
Earned on orders, spent at checkout, at your rates
Points at the registerBusiness and Enterprise
Customers spend points when they buy in person
Extend
Extensions
Extensions and admin apps, checked first.
Extension upload
Code-scanned before it builds; some need changes to pass
Admin apps by install link
Sandboxed, and the owner approves their access
Extension SDK and App Bridge
Build your own admin apps
Developer API
Connect your own systems.
REST API
Products, orders, customers and settings, with an OpenAPI spec
Scoped API tokens
Each token limited to the scopes you choose
GraphQL storefront API
Build your own front end
Webhooks
Order, customer and catalog events to your systems
OAuth for apps
Third-party apps connect through a consent screen
Store settings by API
Read and change store configuration
Operated for you
Security and upkeep
Work we do, so you run no servers.
Patches and upgrades
Magento patches and upgrades, applied for you
Full-page caching
Pages are served from a full-page cache
Point-in-time restore
Roll back from your admin, within the backup window
Guides
- How to start a multi-vendor marketplacePlan your sellers, commission and payouts, then open a multi-vendor marketplace inside your own online store. A step-by-step guide from plan to launch.
- What is headless commerce?Headless commerce splits the storefront from the commerce engine behind it. Learn how it works, when it helps, and what to check before you choose it.
- How to sell in person with a POS that syncs with your online storeRun a pop-up or a shop counter from the same catalog and stock as your website. What to set up, what to test, and how online and in-store orders meet.
Ecommerce platform features: common questions
Start on any plan, move up later
Add point of sale, B2B or more websites when your store needs them.