A B2B ecommerce platform for wholesale
Included on Enterprise. Buyer screens on the storefront are not included.
Set up in your admin
- 1Company accounts for the businesses you sell to.
- 2Shared catalogs with the prices you agreed.
- 3Quotes with the prices you agreed.
- 4Approval rules for purchase orders.
Wholesale next to your retail store
Trade and retail accounts share one set of products.
A coffee roaster supplying cafés
Give each café a company account, and keep the price you agreed with it next to the account.
A distributor with regional price lists
Keep a shared catalog for each region, with its own products and prices.
A homeware brand opening trade accounts
Run trade accounts next to your retail store, from the same product list.
B2B ecommerce on the prices you agreed
Set prices per company
Put the products and prices you agreed into a shared catalog, and assign it to the company that buys from it.
Work through quotes in one place
Keep each quote and its negotiated prices in your admin, so your team works from the same numbers.
Set purchase-order rules per company
Decide which purchase orders need approval, company by company.
Company accounts, catalogs, quotes and approvals
Company accounts
Create an account for each business you sell to.
Shared catalogs
Group products into a shared catalog with its own prices, and assign it to the companies that buy from it.
One product catalog
Shared catalogs use the products already in your store. You choose which ones each catalog includes.
Negotiable quotes
Track each quote and the prices you agreed on it.
Approval rules
Write the approval rules for a company's purchase orders.
A separate wholesale website
Put trade customers on their own website and domain. Multiple websites are included on Enterprise.
Set up your first trade customer
- Step 01
Add your companies
Create a company account for each business customer you sell to.
- Step 02
Set their prices
Build a shared catalog with the products and prices you agreed, and assign it to the company.
- Step 03
Handle quotes and approvals
Work through quotes in your admin, and set the approval rules for purchase orders.
Coming soon to B2B and wholesale
Planned, not available yet.
Buyer accounts on your storefront
Business buyers will manage their company account, request quotes and submit purchase orders from your storefront.
Pay on account
Approved companies will choose to pay on account at checkout and settle the invoice later.
Guides
- B2B ecommerce: how to sell wholesale onlineWholesale buyers expect company accounts, their own prices and purchase orders. See what B2B ecommerce needs and how to run it next to your retail store.
- How to run multiple stores from one adminA second brand, a wholesale site or a store per country can share one product catalog. Learn how websites, store views and domains fit together.
Frequently asked questions
Set up trade accounts in the store you run
B2B and wholesale is included on Enterprise. Talk to us about your trade customers.