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Marketing tools

Ecommerce marketing tools built into your store

Run discounts and coupon codes, remind shoppers about the carts they left, and send newsletters to your subscribers.
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Coupons and newsletters come with every plan. Reminder emails start on Professional.

Cart startedShopper adds a jacketCart left behindNo order placedReminder emailSent for youCoupon codeYour cart price ruleOrder placedBack at checkoutAbandoned-cart and win-backemails send on their own.
Who it's for

Three campaigns you can run this week

  • A welcome code for new subscribers

    Add the newsletter signup to your storefront and send each new subscriber a code for a first order.

  • A reminder about a full cart

    A shopper fills a cart with winter boots and leaves. A reminder email points them back to it. From Professional.

  • A holiday code for big orders

    Take money off orders over a set total, then switch the rule off when the holiday ends.

Repeat orders

More orders from the shoppers you already have

Each tool works on people who already visited your store or bought from you.

  1. Run a sale with a code

    Create discounts and coupon codes by cart total, product or customer group. Shoppers enter the code at checkout.

  2. Bring back carts that were left

    Abandoned-cart and win-back emails send automatically once you turn them on. From Professional.

  3. Send email from your own name

    Order and account emails go out from your own domain once its DNS records check out.

Features

Coupons, emails and tracking in every store

Each tool reads the products, customers and orders your store already has.

  • Coupon codes

    Give each code its own conditions, then share it in a newsletter or on social media.

  • Cart discounts

    Take money off by cart total, product or customer group, with a code or without one.

  • Abandoned-cart emails

    Remind shoppers about the items still sitting in their cart. From Professional.

  • Win-back emails

    Write to customers who have not ordered in a while, targeted by customer segment. From Professional.

  • Newsletters

    Shoppers subscribe from the signup on your storefront, and you send newsletters from the admin.

  • Email templates

    Change the wording and layout of the emails your store sends for orders and accounts.

  • Email from your domain

    Store emails come from your own domain once its SPF, DKIM and DMARC records check out.

  • Google Tag Manager

    Connect your Tag Manager container to track storefront events. From Professional.

  • Product reviews

    Show approved reviews and star ratings on your product pages.

  • SEO settings

    Set page titles, meta descriptions and clean URLs, and manage redirects when a product moves.

  • Gift cards

    Issue gift cards that customers redeem at checkout. From Professional.

  • Loyalty points and store credit

    Store credit for any customer account, and loyalty points from Professional.

How it works

Run your first campaign

  1. Step 01

    Create a rule

    In your admin, set who gets the discount and when. Give it a code, or let it apply on its own.

  2. Step 02

    Turn on reminders

    Choose abandoned-cart or win-back, pick the customer segment, and write the email. From Professional.

  3. Step 03

    Share and track

    Put the code in your newsletter. From Professional, track what shoppers do next with Google Tag Manager.

Resources

Guide

FAQ

Questions about ecommerce marketing tools

Every plan includes coupon codes and cart discounts, newsletters, email templates, product reviews on product pages and SEO settings. From Professional, you also get abandoned-cart and win-back emails, Google Tag Manager, gift cards and loyalty points.

When a shopper leaves items in their cart without placing an order, your store sends them a reminder email. You turn the reminder on, choose who gets it by customer segment, and write the message. Reminder emails start on Professional.

Yes. Create a cart price rule in your admin, set its conditions, such as cart total, product or customer group, and give it a code. Shoppers enter the code at checkout on your storefront. The point-of-sale register takes manual discounts instead of codes.

Yes. Add the SPF, DKIM and DMARC records for your domain. Once the checks pass, your store sends order and account emails from your own domain instead of a shared one.

Yes. Shoppers subscribe from the newsletter signup on your storefront. You write and send newsletters to your subscribers from the admin.

Yes, from Professional. Connect your Tag Manager container and your storefront sends shopping events to it. Then add your analytics and ad tags in Tag Manager.

No. Discounts, coupon codes, newsletters and reminder emails are part of your store. You set each one up in the admin, with nothing extra to install.

Pair your campaigns with

Grow sales with the tools in your store

Coupons, reminder emails and newsletters, with nothing extra to install.

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